Newport: Direct Marketing Done Differently

From a waterless car-cleaning product to nail polish appliques—Newport has successfully introduced a diverse range of products to the Japanese market for over 20 years.


Micromarketing approaches to reach the mass market

At the heart of Newport’s success and crucial to its sales strategy is a face-to-face, on-the-ground commitment where product benefits are conveyed directly to the consumer. Respect for the consumer is paramount at Newport, irrespective of the kinds of products sold.

Innovation in action and not just a mindset, Newport has flipped ideas of wholesale merchandising, trade fairs and pop-up events on their head. No longer just channels for manufacturers, these tools are instead used to start a dialogue directly with customers, deliver products to the frontline and build and grow brands.


One-on-one branding and promotion

Newport’s direct relationship with its customers is also reflected in its branding and promotion efforts. Branding and promotion are personalized, with customers very much present in the process.

Newport’s core in identifying, targeting and distributing product channels is commitment: 100 roads lead to 100 people, 1,000 roads to 1,000 people and 10,000 roads to 10,000 people.

In pursuit of ongoing success in its one-to-one direct marketing approach, data is analyzed using the latest technology to generate and calibrate results.


Delivering more than products

While paying attention to customer needs is the cornerstone of Newport’s success, there’s another sling to Newport’s arrow, determining needs and creating demand.

Through genuine, open conversations with consumers, Newport finds new products that meet customers’ needs. Targeting only those who are interested in such products, the message again is of authenticity.


Are you curious about whether the Japanese market is right for you?

Do you have a Japan-ready product to sell and distribute nationwide?

If so, get in touch with Newport!

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