Innovative advertising and promotional campaigns

In 1995 Newport pioneered a new customer development tool trademarked as “Passcard” for service providers that was actually a set of high value discounts sold directly to potential customers. Newport sales professionals marketed these “Passcards” to individuals in a specific area, usually within a 3 to 5 kilometer radius of the client (service provider) location, driving additional traffic into the place of business. For over 20 years, Newport conducted campaigns for thousands of restaurants, beauty service providers, spas, hotels, ski areas and professional sports teams.