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Plan (計画)

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Plan (計画)

We look for products and brands which have that something extra. Products and services that are a little different to others in their category, that speak of bright sparks and innovation, and share similar values to ours, too.

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Grow (成長)

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Grow (成長)

At Newport, we just don't grow your product; we grow with you. Success shouldn't be mutually exclusive, so why not share the journey? At Newport, we don't just grow your product; we grow with you.

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Succeed (飛躍)

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Succeed (飛躍)

We’re rigorous in our efforts and approach, but flexible so that we may respond to changing market conditions in the high-context culture of Japan.

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Driving brand performance

Our clients’ products and services are diverse. Spanning the cosmetics, food and beverage and non-durable consumer good sectors among others, they include some of the most exciting and innovative brands in their categories.

But in order to drive brand performance, we do more than selling, marketing, promoting and distributing your product. What we do is assume responsibility for your brand, ensuring it will work and succeed in Japan.

discovering local meaning

localizing and customizing message, imagery and design

developing an integrated approach toward market segments

Determining needs and creating demand

Innovative cosmetics company Incoco has revolutionized the nail industry by creating environmentally friendly and competitively priced non-liquid nail polish appliqués (self-stick strips) for women of all ages.

With over 20 years in R&D and more than a decade in business, Incoco is the culmination of a life passion devoted providing innovative nail polish solutions.

Omni-channel approach

Using a multi-channel approach, Newport and Incoco are are cooperatively working to gain success in the Japanese market. Appropriate designs, sales channels and marketing campaigns are tailored to produce results.

  • Online sales
  • Wholesale
  • Retail sales

and to encourage personalized conversations with the brand.

Want to see your innovative product succeed in the Japanese market?

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