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Plan (計画)

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Plan (計画)

We look for products and brands which have that something extra. Products and services that are a little different to others in their category, that speak of bright sparks and innovation, and share similar values to ours, too.

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Grow (成長)

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Grow (成長)

At Newport, we just don't grow your product; we grow with you. Success shouldn't be mutually exclusive, so why not share the journey? At Newport, we don't just grow your product; we grow with you.

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Succeed (飛躍)

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Succeed (飛躍)

We’re rigorous in our efforts and approach, but flexible so that we may respond to changing market conditions in the high-context culture of Japan.

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• Partnering for business success in Japan

• Adopting, adapting and developing products

• Developing a customer-centric culture

 

We’re a nimble company with many connections and big ideas.

We’re discerning about whom we partner with, because we adapt, adopt and develop customers for your product or service like it’s our very own.

We’re keen on products with mass-market potential. But they must also be distinctive, and differentiated from others in the same or similar category.

Why? Differentiation allows us to focus on the value-proposition to the customer.

We identify sales channels.

We deploy the resources and means to achieve targets.

We measure then innovate and act from the results.

We’re rigorous in our efforts and approach, but flexible so that we may respond to changing market conditions in the high-context culture of Japan.

Creating and building customer loyalty is part of our DNA.

And meaningful customer acquisition is a must for long-term customer retention.

With People
For People

Entry and Development

We partner with companies whose products and services have a mass-market focus; differentiate themselves from others in the category and want to do good for the world.

Customer Acquisition

Healthy and bankable sales figures make us smile. As an innovative sales and marketing company with a mission for our brands to grow and prosper in the Japanese market.

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Newport: Leading the way in environmental protection activities

Corporate social responsibility initiatives are standard nowadays. But at Newport, environmental protection activities hark back to the company’s beginning and speak to the very core of the company’s being. Newport CEO Kevin McAuliffe doesn’t just believe in environmental accountability: Newport lives it. With a mission to be a[...]

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NEWPORT — BACK STORY

Think of the current business landscape, and think of all the hype around entrepreneurs, startups, commitments to sustainability, driving innovation and embracing change. For Newport CEO Kevin McAuliffe, such concepts have long been part of his professional journey. Founder of a consumer products and services company that likes [...]

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Newport: Direct Marketing Done Differently

From a waterless car-cleaning product to nail polish appliques—Newport has successfully introduced a diverse range of products to the Japanese market for over 20 years.   Micromarketing approaches to reach the mass market At the heart of Newport’s success and crucial to its sales strategy is a face-to-face, [...]

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