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Plan (計画)

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Plan (計画)

We look for products and brands which have that something extra. Products and services that are a little different to others in their category, that speak of bright sparks and innovation, and share similar values to ours, too.

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Grow (成長)

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Grow (成長)

At Newport, we just don't grow your product; we grow with you. Success shouldn't be mutually exclusive, so why not share the journey? At Newport, we don't just grow your product; we grow with you.

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Succeed (飛躍)

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Succeed (飛躍)

We’re rigorous in our efforts and approach, but flexible so that we may respond to changing market conditions in the high-context culture of Japan.

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For products and services to succeed in the market we first look for a match:

“We basically partner with companies whose products and services have a mass-market focus; differentiate themselves from others in the category and want to do good for the world”

– Kevin McAuliffe, President

With People
For People

Accountability, response and an unwavering commitment to customers and clients alike form the basis of what we do.

We work with our clients every step of the way. We assume ownership of the products we represent.

In adapting and developing products and services for the Japanese market, we examine at:

Legalities and compliance with local business practices

Product features

Add-ons or accessories

Packaging

Positioning and customer value-propositions

At Newport, we employ a Plan, Do, Check, Act (PDCA) approach with all of our business activities.
Let us show you some examples of how we use this with market entry and development.

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