> <

Plan (計画)


Plan (計画)

We look for products and brands which have that something extra. Products and services that are a little different to others in their category, that speak of bright sparks and innovation, and share similar values to ours, too.


Grow (成長)


Grow (成長)

At Newport, we just don't grow your product; we grow with you. Success shouldn't be mutually exclusive, so why not share the journey? At Newport, we don't just grow your product; we grow with you.


Succeed (飛躍)


Succeed (飛躍)

We’re rigorous in our efforts and approach, but flexible so that we may respond to changing market conditions in the high-context culture of Japan.


• Not just growing your product, but also growing with you

• Building brand awareness and customer retention

• Nationwide access to all of Japan


At Newport, we don’t just grow your product; we grow with you.

Growth means more than an increase in revenue. Shared values, balance in client/customer relationships and leveraging strengths are important parts of the puzzle.

We identify growth channels and evaluate appropriate strategies for your product.

We excel at both offline and net-based solutions–from pop-up shop and standalone stores to online shopping and social media–to grow your business throughout Japan.

Operating across multiple platforms, we deliver personalized conversations and consistent messages with your product.

Consider us a key link in the marketing chain, as we build brand awareness and improve customer retention.

With People
For People

Build brand awareness and improve customer retention

Your customers are at the core of all our sales and marketing strategies.

Our people, processes and culture are tuned to finding innovative solutions to increase sales and customer loyalty.

Operating across multiple platforms, we work hard to deliver personalized conversations and consistent experiences with your product across Japan.

“The visuals I create [for INCOCO] depend on the area we’re talking about. A change in the design for the POS visuals for our Omotesando store—an up-close of hands with effective Japanese copy—converted to an increase in their in-store numbers”

– Kim Myoung Hyang, Designer, INCOCO Marketing

Area-focused marketing

Our experienced sales and marketing professionals have the experience and relationships to bring your product or service direct to customers on an area, regional or nationwide basis.


 face-to-face and event marketing channels


 focus on client-designated market areas


 direct approach to target customers

Yet we also remain responsive to

market changes

the impact of technology

new ways of doing business and closing the deal

through our channels and reach.
We don’t just grow your product, we grow with you.

“What sets Newport apart is our agents’ direct face-to-face sales relationship with our customers. Manufacturers normally use a wholesaler or “go-between” to outsource sales staff for events, but we are the opposite. For FW1, our sales agents sell direct to customers at events or when they set up special booths at gas stations. I think this is the secret of our success: because of this F2F contact, we can convey the benefits of our products directly to the consumer.” 

— Takashi Igarashi, FW1 Brand Manager

A major challenge for companies entering the Japanese market is understanding the nation’s infamous distribution channels.

Access to all of Japan

Partner with Newport, and you have access to retail, e-commerce, face-to-face and store management throughout Japan. We market, promote, sell and distribute on your behalf.

From a pop-up store in Sapporo, Hokkaido, to a retailer in the southernmost island of Kyushu, to an e-commerce customer in Nagano, Newport can target the entire country.

As Your Japan Business Partner, We Utilize the Most Appropriate Sales Channels for Your Needs:

event marketing

third-party retailers

online & e-commerce models

standalone stores

Using an omni-channel and multi-pronged approach, both online and off, we generate results.
Business all the time, every day, all across the country.

Do you have a Japan-ready product to

sell and distribute nationwide?


Newport: Leading the way in environmental protection activities

Corporate social responsibility initiatives are standard nowadays. But at Newport, environmental protection activities hark back to the company’s beginning and speak to the very core of the company’s being. Newport CEO Kevin McAuliffe doesn’t just believe in environmental accountability: Newport lives it. With a mission to be a[...]



Think of the current business landscape, and think of all the hype around entrepreneurs, startups, commitments to sustainability, driving innovation and embracing change. For Newport CEO Kevin McAuliffe, such concepts have long been part of his professional journey. Founder of a consumer products and services company that likes [...]


Newport: Direct Marketing Done Differently

From a waterless car-cleaning product to nail polish appliques—Newport has successfully introduced a diverse range of products to the Japanese market for over 20 years.   Micromarketing approaches to reach the mass market At the heart of Newport’s success and crucial to its sales strategy is a face-to-face, [...]

Scroll Up