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Plan (計画)

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Plan (計画)

We look for products and brands which have that something extra. Products and services that are a little different to others in their category, that speak of bright sparks and innovation, and share similar values to ours, too.

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Grow (成長)

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Grow (成長)

At Newport, we just don't grow your product; we grow with you. Success shouldn't be mutually exclusive, so why not share the journey? At Newport, we don't just grow your product; we grow with you.

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Succeed (飛躍)

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Succeed (飛躍)

We’re rigorous in our efforts and approach, but flexible so that we may respond to changing market conditions in the high-context culture of Japan.

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• Experts who sell more than products

• Determining needs and creating demand

• Promoting brands in action

 

Newport’s strengths were built over 25 years of providing sales and marketing solutions for our clients. When we first began, our job was not only to ensure our partners’ products and services had access to Japan, but that their sales proposition, story, and values were also delivered with competence and clarity.

These fundamentals remain unchanged.

Access to customers in Japan means more than promoting, selling, and distributing on your behalf.

We’re experts who sell more than products.

We’re a very human company, perceiving needs and creating demand.

We’re credible, enterprising, fast and straightforward in what we do.

We look for products and brands which have that something extra. Products and services that stand out from others in their category, that speak of bright sparks and innovation, and share similar values.

From direct communication with customers to harnessing the latest in market intelligence, from using omni-channel marketing to strategizing distribution for precision and customer reach, planning is at the heart of what we do.

With People
For People

Proven fact: People like doing business with experts

Branching into a new market is complex. Mixing in language and cultural differences makes it even more so. At Newport, we have 25+ years of experience helping consumer brands, products and services enter or expand within the Japanese market.

discovering local meaning

localizing and customizing message, imagery and design

developing an integrated approach toward market segments

Selling more than products

We’ve grown an expert, in-house team of marketers with a nationwide reach of retailers and sales professionals skilled at determining needs for products and creating demand.

Effective at getting the job done

We’re entrepreneurial, fast, and transparent in what we do.

  • Knowledgeable: Communicate directly with customers to obtain the latest in market intelligence
  • Innovative: Identify and tailor omni-channel marketing solutions to grow brands
  • Trustworthy: Develop long-term and win-win partnerships based on shared values and cultural fit
  • Efficient: Design distribution for precision and customer reach

Driving brand performance

Branching into a new market is complex. Mixing in language and cultural differences makes it even more so. At Newport, we have 25+ years of experience helping consumer brands, products and services enter or expand within the Japanese market.

Determining needs and creating demand

Innovative cosmetics company Incoco has revolutionized the nail industry by creating environmentally friendly and competitively priced non-liquid nail polish appliqués (self-stick strips) for women of all ages.

With over 20 years in R&D and more than a decade in business, Incoco is the culmination of a life passion devoted providing innovative nail polish solutions.

Omni-channel approach

Using a multi-channel approach, Newport and Incoco are are cooperatively working to gain success in the Japanese market. Appropriate designs, sales channels and marketing campaigns are tailored to produce results.

  • Online sales
  • Wholesale
  • Retail sales

and to encourage personalized conversations with the brand.

Are you curious about whether the Japanese market is right for you?
Do you have a Japan-ready product to sell and distribute nationwide?
Want to partner with a team that shares similar values?

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