• Partnering for business success in Japan

• Adopting, adapting and developing products

• Developing a customer-centric culture

We’re a nimble company with many connections and big ideas.

We’re discerning about whom we partner with, because we adapt, adopt and develop customers for your product or service like it’s our very own.

We’re keen on products with mass-market potential. But they must also be distinctive, and differentiated from others in the same or similar category.

Why? Differentiation allows us to focus on the value-proposition to the customer.

We identify sales channels.

We deploy the resources and means to achieve targets.

We measure then innovate and act from the results.

We’re rigorous in our efforts and approach, but flexible so that we may respond to changing market conditions in the high-context culture of Japan.

Creating and building customer loyalty is part of our DNA.

And meaningful customer acquisition is a must for long-term customer retention.

For products and services to succeed in the market we first look for a match:

“We basically partner with companies whose products and services have a mass-market focus; differentiate themselves from others in the category and want to do good for the world”

– Kevin McAuliffe, President

Japan is a high-context culture. Cultivating connections and the unsaid word are necessary for sales and building the customer relationship. It’s at the heart of what we do.

But as customer needs evolve, so do the methods of capturing their attention.

Using a multi-pronged approach to target and retain customers, we are dedicated to innovating and obtaining results.