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Plan (計画)


Plan (計画)

We look for products and brands which have that something extra. Products and services that are a little different to others in their category, that speak of bright sparks and innovation, and share similar values to ours, too.


Grow (成長)


Grow (成長)

At Newport, we just don't grow your product; we grow with you. Success shouldn't be mutually exclusive, so why not share the journey? At Newport, we don't just grow your product; we grow with you.


Succeed (飛躍)


Succeed (飛躍)

We’re rigorous in our efforts and approach, but flexible so that we may respond to changing market conditions in the high-context culture of Japan.


• Partnering for business success in Japan

• Adopting, adapting and developing products

• Developing a customer-centric culture


We’re a nimble company with many connections and big ideas.

We’re discerning about whom we partner with, because we adapt, adopt and develop customers for your product or service like it’s our very own.

We’re keen on products with mass-market potential. But they must also be distinctive, and differentiated from others in the same or similar category.

Why? Differentiation allows us to focus on the value-proposition to the customer.

We identify sales channels.

We deploy the resources and means to achieve targets.

We measure then innovate and act from the results.

We’re rigorous in our efforts and approach, but flexible so that we may respond to changing market conditions in the high-context culture of Japan.

Creating and building customer loyalty is part of our DNA.

And meaningful customer acquisition is a must for long-term customer retention.

With People
For People

For products and services to succeed in the market we first look for a match:

“We basically partner with companies whose products and services have a mass-market focus; differentiate themselves from others in the category and want to do good for the world”

– Kevin McAuliffe, President

Accountability, response and an unwavering commitment to customers and clients alike form the basis of what we do.

We work with our clients every step of the way. We assume ownership of the products we represent.

In adapting and developing products and services for the Japanese market, we examine:

Legalities and compliance with local business practices

Product features

Add-ons or accessories


Positioning and customer value-propositions

Japan is a high-context culture. Cultivating connections and the unsaid word are necessary for sales and building the customer relationship. It’s at the heart of what we do.

But as customer needs evolve, so do the methods of capturing their attention.

Using a multi-pronged approach to target and retain customers, we are dedicated to innovating and obtaining results.

Developing a
customer culture

Our success in creating and building on customer loyalty includes:

  • using strategic insights and innovative marketing to expand existing home delivery services in high value areas for a major food and beverage manufacturer, resulting in a 300% rise in the average monthly new signup base
  • localizing and customizing product packaging and branding for cosmetics products to increase walk-ins and sales conversions at retail outlets
  • keeping abreast of technological changes and tracking e-commerce analytics to profile customer preferences and buying behavior

At Newport, we employ a Plan, Do, Check, Act (PDCA) approach with all of our business activities.
Let us show you some examples of how we use this with market entry and development.


ダーマロジカ ボディコレクションが11月14日に発売

The art of bathing. reinvented 毎日のバスタイムをマインドフルネスなひとときに 私たち現代人は常に忙しい。仕事や家事、育児など、常に日々のタスクに追われています。 忙しい毎日の中で、ほっとリフレッシュすることができるバスタイムすら、 ゆっくり時間をかけることができない人も多いかもしれません。 肌の健康と心の健康には密接な関係があると言われています。近年ではマインドフルネスという、 瞑想などによって心の状態を整えることが心の健康に有効であるという考え方が広まってきました。 マインドフルネス瞑想は専門家の間でも活発に取り上げられ、ストレスの影響を低減すると言われています。 またストレスレベルの低減は、肌の健康にも良い影響があるとも言われています。 もちろん顔だけでなく、体全体の肌も同様です。 新しいダーマロジカのボディコレクションは、このマインドフルネスをテーマとして開発されました。 このコレクションの製品は、絶妙な自然の香りと植物由来の有用成分、それらを1つにする革新的なフォーミュラが特徴です。 五感を楽しませ、輝きのある健康的な肌のために、厳選した成分を配合しています。忙しい現代人に、 マインドフルネスなひとときとして入浴の時間を楽しみ、心も肌も健やかになってほしい。 それがダーマロジカの願いです。 【ダーマロジカ ボディコレクション】 • 発売日:2019年11月14日 • 展開店舗:ダーマロジカ公式オンラインストア及びダーマロジカ渋谷東急本店 フィトレプレニッシュ ボディオイル 植物由来成分をたっぷり盛り込んだ繊細な香りのボディオイル。 • フレンチプラム種子油(プルーン種子油)、アボカド油、ヒマワリ種子油:皮脂膜をサポート。 • 発酵高麗人参エキス(オタネニンジン根エキス):肌を優しく保護します。 • ベルガモット、ネロリ、オレンジ、パチョリ、サンダルウッドなどのエッセンシャル オイル:肌を柔らかく保ち、繊細な香りで包み込みます。 容量:125ml 価格:8,030円(税込) サーマフォリエント ボディ スクラブ 肌を温めながら角質ケアをすることで、輝くようなつや肌にするデュアルアクションエク スフォリエーション。 • インディアンバンブー茎(スパイニーバンブー茎エキス):物理的に古い角質を取り除き、肌を滑らかに整えます。(洗浄) • パパイン、乳酸:角質ケアをサポート。(洗浄) • シーソルト(海塩):肌に潤いを与えます。[...]


Newport: Leading the way in environmental protection activities

Corporate social responsibility initiatives are standard nowadays. But at Newport, environmental protection activities hark back to the company’s beginning and speak to the very core of the company’s being. Newport CEO Kevin McAuliffe doesn’t just believe in environmental accountability: Newport lives it. With a mission to be a [...]



Think of the current business landscape, and think of all the hype around entrepreneurs, startups, commitments to sustainability, driving innovation and embracing change. For Newport CEO Kevin McAuliffe, such concepts have long been part of his professional journey. Founder of a consumer products and services company that likes [...]

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